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304 Clothing - Digital Marketing Internship

After graduating I completed an internship with 304 Clothing, working closely alongside the team and carrying out a wide variety of creative digital marketing tasks each week. The 304 mission is to create affordable, quality streetwear that drives people to embark on their own adventure in individually-customised clothes.

Responsibilities and duties included:

• Created a wholesale B2C email campaign for the 10th birthday collection launch; writing copy, selecting imagery and layout. Monitored and tracked the CTR, Open Rate and Deliverability of the email campaign.
• Edited the 10th birthday collection product descriptions.
• Drafted, edited and published engaging blog content using the TOV and language of 304, adhering to the brand guidelines, editing imagery, content and proofing.
• Researched social trends, suggesting reactive, organic and paid social media content that could be implemented across 304's social channels.
• Planned, created and scheduled social media content for 304's Twitter.
• Assisted with 304’s influencer marketing strategy by identifying and liaising with influencers for gifted Instagram collaboration posts and TikTok unboxing content.
• Conducted and reported on key competitor research and high performing social content analysis.
• Assisted on the 10th Birthday collection photoshoot, taking BTS photography and organising the final shoot imagery.
• Uploaded the new collection onto the Shopify site and the two wholesale websites.

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