In first year of university we were challenged to create a zine in the style of our favourite publication, so of course I chose the iconic @i-D Magazine. ✍🏼

 

The brief: to create a fashion zine that includes a contents page, editors letter, feature article and a fashion review in the style of i-D using primary and secondary imagery. I ensured that the content reflected the zine aesthetic and engaged the target audience through extensive research into the publications market, i-D's values, style, aesthetic, consumer, competitors and trends to create two timely articles which connect with the consumer and reflect the signature @i-D style. The first is an editorial feature of the cover star @BillieEilish. The piece details her rise to fame, climate activism through her video with Woody Harrelson titled 'Our House Is On Fire', the sustainability of her 2020 tour and being crowned Woman Of The Year in 2019. ⚡️

 

My second piece of content for the zine was a fashion review of the staple aviator jacket, looking at the jackets rich history and its everlasting street style appeal for A/W. 🔥