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Trend Forecasting

Within first year, I explored an integral part of the creative industries: trend forecasting. Trend forecasters identify future trends which affect not just fashion, but all aspects of society.


In the module, I learnt the importance and relationship between macro trends and micro trends in addition to the objectives of trend research. I formed a research journal documenting my methodology, primary and secondary research, key drivers and trend impact findings which then formed the basis of my predicted A/W20/21 trend. I visually communicated the trend through 6 trend boards, containing high quality, well-researched visual and written content. Each board is centred around a key aspect of the trend and how it would be translated through colour, silhouette, branding, styling and pattern.

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