In first year, we explored the art of visual storytelling and creative direction within the field of fashion communication through the module Visual Literacy.

 

The brief was to create a Spring/Summer 2020 campaign for a fashion brand of our choosing. I selected Saint Laurent and through utilising their signature house style, I created an editorial SS/20 brand campaign book. As my role was both creative director and stylist, I conducted extensive brand research. This included visiting the flagship Bond Street store and the Tim Walker V&A exhibition to gain rich research. To thoroughly plan the shoot I developed detailed concept boards to shape the campaigns creative direction, establish a visual identity and to provide inspiration, which I shared with and gained feedback from the shoot team. I contacted and worked with a photographer, MUA, and two models to interpret my boards into story telling imagery. After the shoot, I planned, designed and executed the YSL brand book for SS/20 utilising Photoshop to edit the photographs and InDesign to build the book. Finally, I liased with a printers to ensure the final printed book was a high quality and sharp outcome.

 

Images shot by Louise Wotherspoon @louisewphoto

Models - Sofia Sardelli @sofiajsardelli & Chloe Palmer @chlopalmer_

MUA & Hair - Olivia Hack @livs_artistry

Creative Director & Stylist - Carina Coelho @carinacoelhodesigns